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Journal entry

Why we opened a sixth studio in Pasadena

Notes on growing slowly, keeping consultation times honest, and what we learned from the West Hollywood opening.

Vela Aesthetics 1 min read

We opened the Pasadena studio last month — our sixth across Los Angeles. The decision came down to a question we kept coming back to: where do our patients actually live, and how far are they driving to see us?

The answer surprised us. Almost a quarter of our Pasadena patients had been driving over an hour to West Hollywood. They'd booked early-morning consultations, taken late-evening Morpheus8 appointments, and still kept coming back. We took that as a signal worth honoring.

The new space sits a block off Colorado Boulevard, in a 1920s storefront we restored with our usual hand: glass partitions, soft daylight, the same provider-led intake we use everywhere. Same team rotations. Same 90-minute first consults. If you're a long-time patient, nothing else has changed.

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